Products worth making support people’s functional, emotional, and social needs.

Over more than two decades, I’ve honed my research, strategy, and design skills in the trenches of Experience Research and Development teams. The following represent the activities I’ve spent significant time directing and personally executing.

 

Problem Space Experience: Research & Strategy

Generative Research

  • Ethnography, including Contextual Inquiry and other forms of field study

  • Co-design & Participatory Design

  • JTBD Interviews, Switch Interviews, and other semi-directed interviewing methods

  • Diary Studies

  • Surveys

  • Design Sprints

Experience & Innovation Strategy

  • Opportunity Identification & Definition

  • Experience Vision & Values

  • Experience Principles

  • Roadmap Development (features, products, etc.)

Synthesis & Modeling

  • Experience Mapping & Job Mapping

  • Personas & Mindset

  • Ecosystem Mapping

  • Experience Narratives

  • Storyboarding

  • Service Blueprints

 

Solution Space Experience: Creation & Evaluation

Experience & Service Design

  • Iterative Design (design>build>test)

  • Experience & Service Prototyping

  • User Experience Design, including Information Architecture and Interaction Design

  • Service Design

Evaluative Research

  • Concept Testing (resonance, experience & usability)

  • Heuristic Evaluation

  • Surveys, including Kano Model and MaxDiff for written and visual concept evaluation.

  • Competitive/Comparative Assessment

  • Market Analysis and sizing (high-level)

Commercialization

  • Lead design follow-through to launch (design, development/engineering, etc.)

  • Collaborate with business, branding, and marketing

Innovation Strategy Framework

The Strategic Innovation & Experience Framework is a human-centered design approach I developed to uncover and satisfy the needs of companies, their customers, and product users. Built on established methodologies like Jobs to be Done, Goal-directed Design, and Design Thinking, it emphasizes deep understanding of the problem space to guide solution development. This flexible framework, coupled with mixed-method tactics, scales from two-week sprints to six-month projects, effectively guiding strategy and design across various timelines and complexities.

Strategic Experience & Innovation Framework - developed as a macro-level approach to value creation.